Turning aspirational missions into the ultimate advantage.
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Mission Lit lifts the lid on how a new generation of business leaders are building companies which are loved by customers, investors and employees alike, solve real problems, and leave the competition in the dust.
“Our greatest advantage is that all our people have personal reasons to not just feel mission-driven but Mission-Lit-up”
“...We think we’re pretty good storytellers – good at taking complex topics and trying to break them down and make them digestible so that people can participate in the solution.”
“You have to get the purpose set, and that will make your business exciting to be a part of. That could be from a customer point of view or employee. They become emotionally committed.”
“This entrepreneur’s guide could not be more timely nor more necessary. At a time when young people are losing patience with the old order and investing their energies and lives in shaping the new, they will need all the help they can get.”
MISSION LIT IS NOW LIVE!
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