INTRODUCING: THE MISSION LIT ZINE
THE MONEY ISSUE

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ISSUE 1: THE CULTURE ISSUE

Zine 001, guest edited by the Mission Lit author Richard Johnson (thanks Rich!). For our first issue we are exploring Culture, both why and how to create an internal team culture, and also the importance (or not) of remaining culturally relevant as a business.

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FEATURING LEADERS
OF PURPOSE

Providing real world examples and first-person interviews from industry leaders such as Patagonia, Innocent, allplants and Tony's Chocolonely, Mission Lit will guide businesses as they create, refine and use their mission to drive social, environmental and business success.

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ORDER THE MISSION LIT BOOK

A toolkit for finding purpose and outshining the competition.

#WEAREMISSIONLIT
Turning aspirational missions into the ultimate advantage.

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HEAR FROM THE CAPTAINS

“Our greatest advantage is that all our people have personal reasons to not just feel mission-driven but Mission-Lit-up”

Jonathan Petrides
Allplants CEO

“...We think we’re pretty good storytellers – good at taking complex topics and trying to break them down and make them digestible so that people can participate in the solution.”

Ryan Gellert
Patagonia CEO

“You have to get the purpose set, and that will make your business exciting to be a part of. That could be from a customer point of view or employee. They become emotionally committed.”

Tom Kay
Finisterre CEO

“This entrepreneur’s guide could not be more timely nor more necessary. At a time when young people are losing patience with the old order and investing their energies and lives in shaping the new, they will need all the help they can get.”

John Elkington
Volans