LIGHTING THE WAY TO BETTER BUSINESS
Mission Lit is your guide to building and running a business that leads with purpose - and wins because of it. From the Mission Lit book to issues of the Mission Lit zine, we share bold ideas, real stories, and practical tools to help your business become more Mission Lit.
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INTRODUCING: THE MISSION LIT ZINE
THE AI ISSUE
Mini magazine, powered by x+why.
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Catch-up on our previous issues:
THE MONEY ISSUE
ISSUE 2
From personal money mindset activities to practical investment tips, to private equity insights, there’s something for every business and individual inside Issue 002 of the Mission Lit Zine - The Money Issue. Guest edited by Mission Lit author, Richard Johnson.
THE CULTURE ISSUE
ISSUE 1
Zine 001, guest edited by the Mission Lit author Richard Johnson (thanks Rich!). For our first issue we are exploring Culture, both why and how to create an internal team culture, and also the importance (or not) of remaining culturally relevant as a business.
FEATURING LEADERS
OF PURPOSE
Providing real world examples and first-person interviews from industry leaders such as Patagonia, Innocent, allplants and Tony's Chocolonely, Mission Lit will guide businesses as they create, refine and use their mission to drive social, environmental and business success.
ORDER THE MISSION LIT BOOK
A toolkit for finding purpose and outshining the competition.
#WEAREMISSIONLIT
Turning aspirational missions into the ultimate advantage.
HEAR FROM THE CAPTAINS
“Our greatest advantage is that all our people have personal reasons to not just feel mission-driven but Mission-Lit-up”
Jonathan Petrides
Allplants CEO
“...We think we’re pretty good storytellers – good at taking complex topics and trying to break them down and make them digestible so that people can participate in the solution.”
Ryan Gellert
Patagonia CEO
“You have to get the purpose set, and that will make your business exciting to be a part of. That could be from a customer point of view or employee. They become emotionally committed.”
Tom Kay
Finisterre CEO
“This entrepreneur’s guide could not be more timely nor more necessary. At a time when young people are losing patience with the old order and investing their energies and lives in shaping the new, they will need all the help they can get.”
John Elkington
Volans
MISSION LIT
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